BMW COOKIE POLICY

What is a cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (first-party cookie) or to another website to which it belongs (third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful as they are able to improve the user experience when you return to a website that you have already visited several times before. Provided you are using the same device and the same browser as on previous visits, cookies remember features such as your preferences when you use a page and adapt what is offered so that it better suits your personal interests and requirements. Cookies can be divided into four categories* according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

Cookies exempt from consent on this website

Strictly necessary cookies guarantee functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore called first-party cookies. They are stored on your computer merely during the current browser session. Strictly necessary cookies ensure, for instance, that, when you call up the functionalities of a website, you are shown a version that has a broad-band-related data quantity corresponding to that of the Internet connection you are using. In addition, such cookies guarantee that, when you change pages, the function of changing from http to https takes place, thus observing the elevated security requirements applying to the data transmission. Last but not least, cookies of this type also store your decision regarding the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies. Strictly necessary cookies cannot be disabled via the function of this page. In general, you can disable cookies at any time in your browser.

List of cookies exempt from consent

cc_consentCookie
Purpose	This cookie belongs to the category of strictly necessary cookies and is set to store the user consent to cookies.
Expiry date	365 days
Category*	Strictly necessary cookies
PHPSESSID
Purpose	This cookie is strictly necessary and is generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.
Expiry date	Session
Category*	Strictly necessary cookies

Cookie	Purpose	Expiry date	Category*
cc_consentCookie	This cookie belongs to the category of strictly necessary cookies and is set to store the user consent to cookies.	365 days	Strictly necessary cookies
PHPSESSID	This cookie is strictly necessary and is generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.	Session	Strictly necessary cookies

*Categories

Cookies can be divided into four categories according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

Strictly necessary cookies

Strictly necessary cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for cannot be provided – for example, remembering previous actions (e.g. entered text) when navigating back to a page in the same session.

Performance cookies

Performance cookies gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

Functionality cookies

Functionality cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Cookies for marketing purposes

Cookies for marketing purposes are used to display advertisements to users that are more targeted and adapted to their interests. They are also used to limit the frequency with which an advertisement appears and measure the effectiveness of advertising campaigns. They register whether a person has visited a website or not. This information may be shared with third parties, e.g. advertisers. Cookies for improving target group appeal and advertising are often linked with page functionalities of third-party providers.

Use of cookies on www.bmw-motorsport.com

Like most of the websites you visit, www.bmw-motorsport.com also uses cookies to improve the user experience on both single and repeated visits to the website. As a result you can switch quickly and easily between the pages, save your preferences, communicate via social networks such as Facebook and Google+ and use GoogleMaps services. Cookies are set either by our website (first-party cookies) or by other websites with contents that appear on our website (third-party cookies). For instance, our website incorporates “sharing” buttons that enable users to share contents with their friends on social networks such as Facebook and Twitter. These third-party providers may set cookies when you are logged on to their pages and visit our website. BMW AG has no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain further information on how they use cookies.